With season design inspiration for the SS24 Tennis + Golf capsule stemming from concepts of “elevated relaxation & rejuvenation”, I story-built around a resort lifestyle – clean-cut and leisurely. Through thoughtful research on the look and feel of blending peak-comfort with a refined twist and analyzing visual trends, I developed detailed storyboards and shot-list direction, subsequently driving the full scope of this project’s production. SS24 Golf + Tennis aims to capture the essence of easy-living.

On clay courts the Carrollton collection captures the essence of friendly doubles on a Tuesday morning. “Capri” pops against freshly cut fairways, and focused players read the holes ahead. Think sunrises and tee times and the greenest greens – airy and elevated golf-wear for him (and now for her too!).