MOTION
MOTION
Between conceptualizing, filming, and video editing, coloring, and VFX, I have executed production of a variety of motion projects. Explore highlights such as What People are Wearing in New Orleans, and my undergraduate thesis centralized on expanding brand identity through creative strategy for imgained client Gibson Guitars.
What People are Wearing in New Orleans
Tasked with creating a Video Storytelling piece through Loyola’s School of Communication and Design, I teamed up with a cinematographer colleague to create this documentary-style video interviewing New Orleanians in the French Quarter about their personal style and passion for fashion.
I Play my Les Paul - Mock Campaign
My undergraduate senior capstone project challenged students in Brand Lab to develop a full-scope brand campaign from conception to execution. From identifying KPI’s to building target personas to composing visual media in alignment with SMART goals and brand aesthetic, I developed a campaign for imagined client Gibson Guitars to increase awareness amongst younger demographics.
The concept, “I play my Les Paul” follows a variety of artists in settings reminiscent of a moody, rockstar aesthetic all formatted to fill in the blank: “When I’m (inspired, alone, etc.) I play my Les Paul.”
tasc Performance
Beyond Photo + Video Production at tasc Performance, I specialized in digital content creation for brand and product storytelling pieces highlighting collection launches and newness, and local partnerships and personalities.
In announcing the launch of the men’s Recess Tech T I worked to compose and edit short-form, product oriented content for tasc’s owned digital channels.
In partnership with Bag of Donuts, a locally renowned New Orleans music group, I developed short-form, interview-driven video content of Bag of Donuts personalities in tasc, expressing their love for music and it’s rich history in New Orleans, LA.
Glass Half Full is a locally founded glass recycling organization committed to cleaning up the Greater New Orleans area through sustainable and renewing methods. In announcing tasc Performance’s flagship storefront as a dedicated Glass Half Full glass recycling hub, I worked alongside marketing colleagues to create visual campaign materials.