ss24 editorial

Easy looks like afternoons on the water, sunning and sailing. Picture active mornings along the harbor in naturally designed garments, lightweight and airy, unwinding to the music of wind blown sails, crashing waves, and crunching gravel beneath running shoes.

SS24 captures the essence of an elevated vacation on the coast, surrounded by family, friends, and spirits, making memories to last a lifetime.

With design inspiration for the overarching SS24 season stemming from concepts of “elevated relaxation & rejuvenation”, I story-built photography around a resort lifestyle – clean-cut and leisurely. Through thoughtful research on the look and feel of blending peak-comfort with a refined twist and analyzing visual trends, I developed detailed storyboards and shot-list direction, subsequently driving the full scope of this project’s production. SS24 Editorial imagery aims to capture the essence of easy-living.