As part of larger DTC marketing initiatives to expand the tasc brand, centralizing on the idea of capturing subjects reflecting an “inspirational yet attainable” look + feel, I spearheaded production of the FW23 Golf + Tennis capsule shoot from conception to completion. This “locals-only” story, featuring talent in mid-to-late 30’s, enjoying an accessibly-active lifestyle took place at two locations within New Orleans, LA. On the course, willow trees blanket the skies above the fairway, reminiscent of sunny, southern autumns – the perfect setting for the ever-so-lightweight Cloud Polo. On the court, “Racing Red” sports it’s moment, popping against muted blues.

If you listen closely, you can hear driver-pings, swatted balls, and rustling palms. Active falls, between the course and the court, are a tasc fan favorite.